They cold forge, laser cut, CNC mill, bead blast, and then anodize them actually - there's many processes that go into making such a product.

And what a shame that the majority of users cover it with a cheap, plastic/rubber case! :\

Haha - this actually goes for most products, but Apple is crazy at this type of thing - buying CNC machines by the 1000s at a time...

To be honest - I think a lot of it isn't the right direction for product design - it's designed to be HARD to match, so I feel like a flanking maneuver is required in industrial design to start new aesthetics that will drive different ways of manufacturing that are most accessible than Apple's current methods.

Haha - this actually goes for most products, but Apple is crazy at this type of thing - buying CNC machines by the 1000s at a time...

To be honest - I think a lot of it isn't the right direction for product design - it's designed to be HARD to implement, so I feel like a flanking maneuver is required in industrial design to start new aesthetics that will drive different ways of manufacturing.

Oops, I was thinking of milling, not forging.