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Actually, I think Amazon has it right, for several reasons:

1. The user can actually understand and predict the behavior.

2. The "problem" the OP identifies is partially self-correcting, because items with a few positive ratings get more attention as a result of their high ranking, and if they deserve more poor ratings, they'll get them.

3. As long as you tell users how many ratings there are, they can use their own judgment as to how important that is.



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