Only copper was deprecated. Real $0.01 absolutely exists in your bank etc.
Anyway, marketers see a popular site like a physical billboard, where they would pay thousands a month for their message to be seen by thousands of people. If you made it cost pennies to post, and a few more pennies to boost and astroturf, AND that the post would be seen by millions of people, they'd say "By Grabthar's hammer, what a bargain!!" and order a hundred more per day...
Anyway, marketers see a popular site like a physical billboard, where they would pay thousands a month for their message to be seen by thousands of people. If you made it cost pennies to post, and a few more pennies to boost and astroturf, AND that the post would be seen by millions of people, they'd say "By Grabthar's hammer, what a bargain!!" and order a hundred more per day...