The quote from Gruber in question (IMO, a little more reasonable than you give it credit for.)
> For the same reason, I also do not think they’re going to raise the prices of existing products mid-cycle. ... But unlike with the MacBook Pros in March, I wouldn’t bet more than a beverage on my hunch here. However out of character it would be for Apple to raise prices midway through product cycles, the global RAM shortage is unprecedented. I wouldn’t be surprised if Apple pushes price increases moments after I hit “Publish” on this post.
Apple was on the USB Implementers Forum that designed USB-C so.. I would say they could definitely be credited as a co-inventor of USB-C, they also introduced one of the first devices that used USB-C.
In addition to being the sole inventors of lightning (the connector), which directly informed the USB-C spec based on learnings from field use.
Apple doesn't get solo credit for USB-C, but they were certainly essential to it. Just compare the USB-C physical interface to the USB-3 micro or super speed type B ports and compare design sensibilities.
Also compare the USB-C physical connector to the reversible power connector on Cinema Display models (circa 2004) and older Mac Minis. To me, there appears to be a strong through line to USB-C’s design.
USB-C can fulfill some/all of what I was using Thunderbolt 2 for with a MacBook Air and a Thunderbolt Display in 2013. Going back far enough, Apple combined video and data into the HDI 45 connector in the mid-to-late 90’s (but no one was going to use that for a laptop, even a laptop of the era). It was chunky enough even on a Power Mac 6100 and display then.
USB-C / TB is the latest example of a direction Apple has been moving in for a long time.
I believe Nokia is responsible for the monstrosity that is Micro-USB, and unbelievably one of the arguments was that it would be more robust than Mini-USB.
I think we needed Apple to do that to throw a lot of weight behind the standard so it didn't get stuck in an eternal migration that never ends. Though removing the SD card slot was dumb since USB-C was never an alternative to SD cards.
Even today the desktop PC market is still stuck on USB-A since they have no Apple equivalent to just get things done.
> And I said MacBook Neo was wrongly priced since the beginning
Given that the price change is broadly in line with the rest of the lineup, were all of those products mispriced since the beginning too? Or is it possible you’re simply cherry picking the one thing you want to be right about while ignoring the broader context of memory prices going up?
Memory prices are certainly going up, but Apple already makes a 40% profit margin on their products. That $1 trillion+ bank account still gotta go up no matter what right?
> That was from Gruber, a person who claimed USB-C was invented by Apple, AirPod was sold at a loss.
I can't comment on the AirPod margins, but USB-C was, at least in large part, designed by Apple. That's absolutely true. They weren't the only people on USB-IF committees, but certainly played (and play) a very heavy hand in the USB-C spec.
If anything, Apple was likely happy for this. It let them rip the band-aid off on the transition but shift blame to the EU for people annoyed by having to switch adapters and accessories.
There is zero chance that Apple wasn’t going to do this themselves anyway in the next year or two. They’d been aggressively converting everything else in their device portfolio to USB-C and were doing so way ahead of everyone else.
People who think this only happened because of the EU are high as a kite.
Except they were steadily converting their devices to USB-C for years preceding the iPhone, and they had good reasons to make the iPhone the last device to get it. There is no indication that they were forced to do anything, and the best argument you have is a poster child for post hoc ergo propter hoc. A feeling.
>Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh.
That was from Gruber, a person who claimed USB-C was invented by Apple, AirPod was sold at a loss.
Generally speaking understanding of Margins, Supply Chain, Manufacturing and Hardware Business manufacturing is still very low across the internet.