The actual prose is ham fisted, but the structural bits - “why it matters” headings and bulleted content are traditional clickbait. Compare to “the results may surprise you” and similar stock phrases that we roll our eyes at. This stuff has always hooked people so it’s unsurprising that RLHF got its way.

If you want examples look at popular DIY magazines from a decade ago, they’re full of this sort of material where every article subheading has a catchy sentence.