I think it's impossible for these ads not to eventually get incorporated into responses. There is a class of people who treat an LLM as their super smart best friend who they talk to about everything. It's a level of intimacy and influence that no technology company has ever had before. Do you think that it's possible that a publicly traded (I know OpenAI isn't publicly traded at the moment but they are trying to IPO) company with a fiduciary duty to its shareholders to maximize returns wouldn't use this intimacy and influence to make money? It's not just an ad for a new toaster, it's your best friend who you trust about everything telling you that the toaster he's recommending is the world's best toaster, as selected by a being with superhuman intelligence. Obviously not everyone will react this way, but for people already undergoing AI psychosis or at the beginning stages it will just make things worse.