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I mean "People who want to learn will gravitate to learning systems." means that this is the obvious target market for a learning system. Since there are lots of those out there you win on execution.

>If you can find a way to pull in people who don't want to learn, that has value.

Most companies try to address a known market and not create one.

At any rate you have two types of people who don't want to learn:

1. people who don't want to learn and have to anyway, for some reason (generally work related)

2. people who don't want to learn and have nothing forcing them.

Number 1 is a potential market, number 2 seems hopeless.



Most people don’t want to learn, they want a credential. The real hard problem here, that has been sidestepped for decades and decades, is how to gate credentials behind standardized skill assessments rather than branded gatekeepers. Stanford, Harvard and MIT can do whatever they hell they want in the classroom as long as they continue to skim the cream of each generation and no objective assessment exists to demonstrate that they contributed nothing above what their exceptional students probably would’ve done in four years anyway.




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