$1999 is ridiculous. Edit: Wow, I didn’t know Samsung foldable was priced simila...

jjice · 2026-09-09T18:18:08

While I won't pay it, it seems pretty comparable to other flagship foldable from Google and Samsung.

raphinou · 2026-09-09T18:22:53

Doesn't make it less ridiculous, and that price for the other brands isn't less ridiculous either.

alwillis · 2026-09-09T18:53:04

We'll have to see but it has a titanium frame with Ceramic shield front and back.

Obviously Apple knew where other foldable phones fell short; they clearly planned to overcome those shortcomings.

Kirby64 · 2026-09-09T18:19:52

The retail price of the equivalent Samsung phone is $1900 (1899) - or $2100 for their 'Ultra' phone. Seems just in line to me.

MBCook · 2026-09-09T18:41:51

I think there were rumors going even higher since Apple is so often a premium priced product.

Matching their top competitor in price is a good look.

They could’ve absolutely floored everyone if it had been $1500, but there’s no way that’s possible, at least having margins anywhere near what Apple likes.

rawgabbit · 2026-09-09T18:20:18

My first thought is what happens when I drop a $1999 device and break it.

chrocni380 · 2026-09-09T18:18:56

> $1999 is ridiculous.

Plenty of people on HN earn that much money in a single day after tax.

prewett · 2026-09-09T18:35:31

That's about $675k/year, assuming a 35% tax rate. I think that is a small fraction of HN users, but more to the point, if your argument is that the phone is not expensive if you make over $500k/year, I'm not sure that is a compelling argument...

alistairSH · 2026-09-09T18:26:54

It's also more than the cost of an iPhone Pro + a MacBook Neo (or several other combinations).

I'm just not seeing the value proposition for a $2000 phone. I already can't comfortably hold or type single-handed on the normal-sized Pro.

devnulll · 2026-09-09T18:37:37

I base many of my purchases on how many hours per week I use them.

In terms of usage hours, my mobile phone comes out near the top. This makes the price almost immaterial.

nofunsir · 2026-09-09T18:51:39

your underwear must be expensive!

artisinal · 2026-09-09T18:31:34

For most people this can replace an iPhone Pro, a MacBook Neo and their iPad.

For those people, $2000 is a good price for a device that does all their digital work.

wpm · 2026-09-09T18:30:47

The correct price comparison is between an iPhone Pro and an iPad Mini, in the US that would be $1199 + $599. So for an extra $200 you don't have to carry and charge 2 devices. Not a terrible pitch.

alistairSH · 2026-09-09T18:52:22

Sure, I guess, but I don't have a Mini, or any tablet for that matter. I used to and found the form factor didn't meet my needs. I'm happier with a phone and a laptop.