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There are profound differences, but let me focus on one:

Jobs and Apple tried to make the claim that people were holding the phone wrong, without ever making the claim about the proper way to hold the phone. They never said anything about the "right" or "wrong" way beforehand, so while the comment is strange it isn't hypocritical.

http://www.engadget.com/2010/06/24/apple-responds-over-iphon...

It's a very strange response, and clearly foolish, but Apple never made a claim before the launch that the phone could be held that way. And of course, we can be generous in retrospect because Apple eventually gave free bumper cases. But Jobs didn't make a claim on the website which was contradicted by the behavior.

In contrast, Tesla claimed that leaving the car out for a long time shouldn't cause much battery loss: "The Model S battery will not lose a significant amount of charge when parked for long periods of time. For example, Model S owners can park at the airport without plugging in."

http://www.teslamotors.com/models/facts

It strikes me odd because the claim, prima facie, suggests that you can leave the car for multiple days without charging. Musk is contradicting Tesla literature here, which is why you should always be careful about the marketing material.



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