My cofounder made most of the button badges for the UI at his last job (as well as doing some of the product testing). He kept telling me he was working on awesome at coke, but he couldn't tell me what it was until they publicly announced it..
Word I hear in the foodservice industry is that Pepsi is dying for a Freestyle-like device. Coke cornered the important pieces of the technology and shut everyone else out.
Think of a way to get Pepsi, Dr Pepper, and 7-11 back in the game and you'll do a lot better than $10K.
Vanilla coke, orange coke, vanilla sprite, peach Fanta, etc.
The sodas it produced were predictably terrible.