I saw him speak at SXSW... he didn't strike me a terribly humble man... On top of that, there was a band that did video game music covers and they covered some Ultima song. He gave a presentation on his new game, cut into the bands set time, and then left before they were able to play their cover for him. Not very classy for a guy who refers to himself as Lord British.

I'm not sure why people talk about him as being especially brilliant or creative, he hasn't exactly branched out much in the type of games he makes.