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Often when I'm confronted with a policy suggestion I think, "I can't possibly know enough about the ecosystem that policy impacts to say whether the policy would succeed." Not being a domain expert in most issues, I reserve judgement on them. In this case, though, I don't.

As someone who obsesses about product design, usability etc., I just think accounting for real world factors of human behavior is always a good idea. I'm very happy to read this, and if you've ever noticed the difference between two layouts for conversions on your site (or any small detail that makes a huge behavioral difference), you should find this heartening too. Unless, of course, you oppose the goals of the policy or policymaker.



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