I'm not convinced the web site drives the revenue. Alexa rank of 1 million. That means there's probably less than 30,000 visitors per month.
I bet the company does most of their marketing offline, and the site is more of a brochure. So it's a bit misleading to say that a $20k bootstrapped web site led to all the growth in this business.
Yes it will be a lot less than 30k unique visitors but don't take the 1 million+ alexa rank too seriously. In this case it probably just means that a lot of their traffic are non-technical users that don't use the Alexa plugin. Just installing the alexa plugin in their own browsers could get their alexa rank to 700,000. Just speculation from my experience.
How reliable can be a traffic ranking system based on some freakin' crapw^H^H^H^H^Htoolbar plugin? (I'm genuinely surprised, didn't know that is how Alexa work.)
So assume they only get 30K visitors/mo. At a 7% conversion rate (which is listed in the article), if you assume that each clean is on average $50.
That's a cool 30,000 * .07 * $50 = $105,000 in revenue from NEW customers every month. - i.e. $1.2M in new revenue per year.
If you also assume that what they have been doing in the article is true (i.e. working on keeping customers happy) then they likely have repeat business (given that people always want to keep their place clean), it's definitely possible that with a $1.2M revenue growth yet per year - based on current traffic trends - that they could be doing $4M/year.
Hello Marcamillion, without going into too many specifics about our numbers we actually get a lot less than 30k unique visitors per month. However, 80% of our business is from repeat customers and our customer retention numbers are very strong. This is the core of our business and how we plan to grow. We have done basically zero off-line marketing.
I bet the company does most of their marketing offline, and the site is more of a brochure. So it's a bit misleading to say that a $20k bootstrapped web site led to all the growth in this business.