For people who don't tend to click video links (like me, but I happened to already see this), it is a sarcastic and clever dig at MS.

The introduction is the start of an "instructional video" for how to lend games to your friends, complete with "Step One" and dramatic PS4 music, and then the guy just hands a game to his friend who says, "Thanks."

I think it is a clever ad, and a good position to take. I'm not much of a gamer so I am not their core demographic, but I tend to buy something from each generation of consoles and "less-obnoxious DRM and no region-locking" would be a no-brainer for me in terms of choosing.