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This is Jacques idea, but hell, I'm happy to speculate.

How about a double-blind authorship trust built into the http protocol? Put something like an anonymous secure PR inside the packets instead of sitting on top of the entire page transaction and being managed by one party.

That's plenty of hand-waving, I admit, but I think there's probably something there worth exploring.

As far as the "are we worse off" question, I'd love to show you my inbox and spam folder on my servers. The economics of this is driving us to the point where we are paying hundreds of thousands of intelligent people world-wide to spend their lives doing silly things so that Google can evolve its algorithm and we can have better search. Better for me, sure. Maybe you should talk to one of those guys who made enough to feed his family for a few months then lost it all on Panda.



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