Famous last words: "If it was really big, it would have been exploited already."
Never mind industry best practices or the cautionary incidents at other companies -- this "it's not big until it bites us" attitude can be used to deprioritize fixing any risky behavior until it's too late.
There are low-stakes situations where this attitude is a virtue -- where the damage from an exploit is minor and quickly reversible. For famous and business-class internet services, the stakes are high.
Granted, it doesn't make you feel warm and fuzzy, but there's a lot worse.