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If this had been a dissertation I would completely agree with your point of view. However, serious scholarship has little to do with writing a popular book. If anything Malcolm Gladwell is the gold standard for popular, interesting, and bulllshit books that sell like hot cakes.

Consider his religious affiliation suggests a level of irrational thinking, but you can't say such things if you want a best seller. Yet, there are plenty scholarly works focused on the connection between religion an irrationality because scholars especially those with tenure can get away with such things.



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