I don't fully get this. It's the nth article about non technical topics I come across where the first comments start with ripping the content and the author apart.
Always in such a subtle but mental and aggressive way. The other article which comes to mind was the post about the 10 simple things which make you happier from yesterday.
It seems to reflect how narrow minded this community outside of technical problems and business models actually is.
Hold on. It's reasonable to critique an article on the basis of the evidence given (or the lack thereof.) That is what the parent commenter is doing.
It is a big theme in HN, but why not give all ideas the same treatment? What is your thesis, your pitch, and have you made your case? What are the holes, where do you need work?
It seems to reflect how narrow minded this community outside of technical problems and business models actually is.