I've forgotten my 'stupidest' ideas, but my 'worst' idea was basically to do what PRISM is doing now. I realized you can infer a hell of a lot from the bits of information people post publicly and you could aggregate them into a comprehensive profile. There's obviously a market for this as we all now know, but I realized how evil it was and that even if it was highly successful, how shitty would I feel about selling out humanity. ... however, it does still strike me as a fascinating technical challenge.
> The company's proposed advertising system, called Webwise, is a behavioral targeting service (similar to NebuAd) that uses deep packet inspection to examine traffic. Phorm says the data collected will be anonymous and will not be used to identify users, and that their service would even include protection against phishing (fraudulent collection of users' personal information). Nonetheless, World Wide Web creator Sir Tim Berners-Lee and others have spoken out against Phorm for tracking users' browsing habits, and the ISP BT Group has been criticised for running secret trials of the service.
