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Where this utterly falls apart is that it doesn't consider that the major barrier is NOT the price. It's overcoming the friction of getting the user to pay anything, at all. If you can do that, conversion rates are similar at $0.10 and $10.00. That is why micropayments are dumb. They're leaving money on the table.

NB: I work in the industry and this is coming from direct professional experience. I'm not really at liberty to go much more in depth than I did, but I have strong real world data that says micropayments are a disaster, plain and simple.



What? You really think that the same amount of people will pay $10 for an article as $0.10. That's completely ridiculous.


Not for an article, no. For a one month subscription? Sure.

I have hard (private) data to back this up, too.




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