I downloaded the actual PowerPoint just to check the "notes" section..here's one beauty: "...A very strong name - since we probably don't have any PhDs in Linguistics in the audience today, I'll give you a few nuggets from them about FullView - Interestingly, Full and View are both very recognized English words in many language worldwide. They are easy to pronounce and clearly understood. Some interesting facts about Full, in particular, are that the word has positive connotations - in Quebec French, for instance, can translate to "totally"; in Turkish, esp amongst poker players - means good luck. And even in Chinese, Full correlates to Fu which means Rich".