If sounds like you have a good handle on what your product brings to market that others don't. Distill this down to some good marketing copy for the website.
Thanks for the feedback. Yea, the two things we're really missing on the front page are "Why should you use this?" and "How do you use this?". We're talking about adding a video and some concise copy like you recommended.
Make sure to spend time on the copy. A video is a nice sell from the emotional aspect, as it can engage your senses and build excitement, but good copy is a much faster way to communicate key features.
