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The $1 transaction fee seems crazy wasteful to me on purchases under $50 or so. I would consider just buying the whole item for a friend (through Amazon, letting Amazon eat the transaction fee) before I'd give anywhere from 5-10% extra to a third party.

If the average item was $20 and the average contribution was $5, banks would also be making 10% or more per wishlist item when they would normally make 3% or less.

That just rubs my cost-effectiveness sensitivities the wrong way.



If you want to buy the whole item, bypass Wish List Granted and go straight to Amazon Wish List and buy it there. It gets cheaper.

But if spending $20 on every friend you have, my site is a better alternative.

Also, the reason I add the $1 transaction fee is to cover the cost of the shipping.




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