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Even if you could actually buy it in your gym, what would you do with it, until you get back home and connect it with computer? Should it be pre-loaded with some MTV top-charts crap? Should someone periodically refresh the content with current music?


Should someone periodically refresh the content with current music?

That would presumably give Sony the ability to remotely wipe content from the device, which I can't help but imagine them abusing with maniacal glee.


Even if you buy it at Best Buy, what would you do with it until you get back home and connect it with your computer?


Its a bit less of an impulse purchase buying it at an electronics store than a place you'd be motivated to want to use it.


I think the "point" there is not that they can use it immediately, but that the placement in the vending machines aligns perfectly with their target market.




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