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>It starts to sound a little bit ridiculous when you apply it that way.

That's because it wasn't meant to be applied that way. Not all ideas are meant to be carried out in their extreme. For example:

― "Your french fries will taste better with salt".

― "Well, I poored 20 pounds of salt on them, and they're not tasting nice anymore".

The difference between Google and Amazon, and the logic between the different treatmeant is simple. When you visit Amazon, you visit a STORE, and you go there specifically to shop from them. Whereas when you visit Google you visit a SEARCH ENGINE, and you go there to find results about sellers and products in general.



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