How about some honesty? Eich spent money to oppose gay marriage and now he is hated by most everyone here. That hate will be disguised as "objective facts" and "best for Mozilla" or even "free market" and many other methods to cover up the real feelings and beliefs. Under all that smooth, phony bullshit is this simple truth, "I hate Eich for supporting Prop 8 and I will do anything in my power: lie, smile, scream, calmly debate, speak intellectually, smear, etc. needed to fuck him over." And you won... fine. Just be honest about your feelings and motives.