I never understood these jokes, I always put the USB key/cable in the good position. 99% of times you can rely on the USB logo (which has to be at the top).
Externally symmetric yet internally asymmetric connectors demonstrate a fundamental incompetence of their designers. It baffles me that multiple people must have approved the USB connector design and we still ended up with the abomination that lives on 'til now.
I do not understand the comment about the jokes. Where are the jokes here? But anyway, if you can see the USB logo, you are observing the device. Therefore, it will not be in the superposition state.
FWIW, one of the key people involved with the USB spec (which is an incredible advance relative to serial, parallel, etc. BTW for anyone who remembers those times) told me once that the twiddling to get the right orientation was one of the main things he thought they got wrong with USB.
I'm looking at a USB memory stick right now. On one side is the company name (Kingston). The other side has the device name (DataTraveler). There is no USB logo on the thing.
So, which way does it plug in? Oh, and the USB ports on the front of my computer (tower) are vertical, nor horizontal.
Ever tried reaching in the back of an iMac to plug in a USB drive? I have a 2011 iMac, and to this day I still have NO idea which way the slots are oriented. I usually just give up, stand up, and angle the entire computer just so I can plug it in.