CAT is not Nokia. Nostalgia after Nokia in Europe is HUGE. I know that majority of my friends is vouching for old ways Nokia was doing business and they still believe that if Nokia could create 3310 smartphone way - they would go all in.

I don't think it's possible to roll back the clock like that. Nokia's Windows phones weren't that bad. Very well built, as far as I know. Yet no one bought them, so clearly there's a limit to what the brand alone could carry.

Arguably, one of the companies trying this is Motorola. They are certainly gaining market share (if not immediate profits).