This is a no-brainer. I have 20 or 30 ideas that I could turn into potential companies. With $10 million I'd be free to pursue them, rapidly making each fail. If none succeed I still have a living, and if one succeeds then I've got even more.

Edit: OK, I missed something. You're talking about some show I've never seen with parameters I can't know. As you phrase it it's still a no-brainer, but there are hidden factors here that I don't know.