As a reporter I've found that striking a balance between accuracy and reasonable summary can be extremely difficult, and sometimes a headline that has to be less than 45 characters or so ends up being more suggestive than it should. But I hate this kind of story as much as others do, and I'm proud to say I've rejected quite a few stories the editors wanted because of salacious write-ups, and I'm careful to use the language of the study itself or check with the researchers, almost all of whom are happy to discuss their work. We also have a phenomenally well-informed science/space editor where I work, who has been in the press since they were printing the newspaper in the basement of the building. So that helps.

It's worse to have to be the guy who points stuff like this out on Facebook, where you end up sounding like the science equivalent of a grammar nazi - but I've grown to be fine with it, since there's much less room for interpretation in the results of a limited and specific piece of research.