It's not about making you pull your phone out less its about trying to integrate more things around you seamlessly to be more interconnected. Reaching for your phone less is a by-product. Altruistic views are nice but the driver of our technology is consistent investment facilitating iteration on all fronts.
To a certain degree I still disagree. Integrated and more connected? Take that all the way out until you can't tell where the machine stop and the human starts.
While all these micro-iterations on technology are great, and we have some amazing toys, I can't help but think that humanity is getting too DISCONNECTED from EARTH.