The mobile software market is young (relative to it's tragic past) and we're a small shop of mashups => advertising/web/software engineering. I have roughly 10 years of experience but it's not about me, it's about us and when combined — we have a lot to offer as a young company that's trying to get off the ground.
I'm very transparent when communicating our strengths and weaknesses to make sure the project+expertise = good fit on both ends of the deal. I agree with your point about wisdom, but heart surgery is rather linear and you better be highly specialized in your trade for that line of work. :)
ps. It's not that I disagree with ASmartBear, I just feel the post is a bit generalized in its advice. Selling client services does not benefit from a prebuilt software product that can sell itself.
I'm very transparent when communicating our strengths and weaknesses to make sure the project+expertise = good fit on both ends of the deal. I agree with your point about wisdom, but heart surgery is rather linear and you better be highly specialized in your trade for that line of work. :)
ps. It's not that I disagree with ASmartBear, I just feel the post is a bit generalized in its advice. Selling client services does not benefit from a prebuilt software product that can sell itself.