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It's really smart. It's a document database, so they call it DocumentDB. It's better than calling it something like Dolphin and then explaining that it's a document database. Simple and clear is a good thing.


Err, Apple:

Airport, Bootcamp, Safari, Time Machine, FaceTime, Grand Central Dispatch, QuickTime...

and I won't even start on the open source side of things...


Wouldn't have surprised me to see it called something like Microsoft NoSQL Database Cloud Edition for Agile Developers Powered By JavaScript 2014.


They haven't done this for a while.


"Microsoft has DocumentDB service now."

"Oh cool, which document database is it? MongoDB? CouchDB? Cassandra?"

"It's DocumentDB!"

"...."


Just like trying to get help around libraries of Prototype or Async in regards to Javascript. 90% of the results (I'm exagerating) are jQuery


But it's also kinda selfish don't you think?


No more than AWS's SimpleDB.




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