Publisher curation = choose widget author, or links in publisher widget Reader clicks on link in widget -> revenue to publisher Reader clicks on widget (to see more links?) -> revenue to curator
Curator = Creates a page about a subject using his knowledge
Publisher = Creates a linkblock or uses existing linkblock of curator and embeds this on his website (widget)
Reader clicks on link in widget -> revenue to publisher
Reader clicks on curator name at the bottom of the widget -> goes to the ZEEF page the widget originates from
Reader clicks on link on the page -> revenue to curator