I'm hesitant to add more plans at the risk of creating too many options for users
Read 'The Truth about Relativity' in Predictably Irrational by Dan Ariely. He explains this problem really well.
A quote from that chapter: most people don't know what they want unless they see it in context. We don't know what kind of racing bike we want—until we see a champ in the Tour de France ratcheting the gears on a particular model. We don't know what kind of speaker system we like—until we hear a set of speakers that sounds better than the previous one.
I think I've actually read that quote before, but somehow it slipped my mind. I'll check out the whole argument.
To present different options would pretty much require a shift from my one-class-free model to an extra-features-for-money model, so that's something I'll have to wrestle with.
Read 'The Truth about Relativity' in Predictably Irrational by Dan Ariely. He explains this problem really well.
A quote from that chapter: most people don't know what they want unless they see it in context. We don't know what kind of racing bike we want—until we see a champ in the Tour de France ratcheting the gears on a particular model. We don't know what kind of speaker system we like—until we hear a set of speakers that sounds better than the previous one.