The BBB is basically a protection racket with excellent PR.
Get a customer complaint? BBB contacts you to pay for membership. Don't want to pay for membership? You must not care about your customers, so you get an F-. Pay for membership and the score immediately goes up to a B.
But with a name like the "Better Business Bureau", it's no wonder that people get suckered into thinking it's a legitimate organization.
Get a customer complaint? BBB contacts you to pay for membership. Don't want to pay for membership? You must not care about your customers, so you get an F-. Pay for membership and the score immediately goes up to a B.
But with a name like the "Better Business Bureau", it's no wonder that people get suckered into thinking it's a legitimate organization.
More info: http://www.slate.com/articles/business/the_customer/2010/12/... https://www.techdirt.com/articles/20110919/14221016016/criti...