EDIT: my napkin math turns out to have been closer to "toilet paper math" because it was completely wrong. See child comment for details.

Interestingly, Charmin as a brand has revenue around ~2.5B[1], which when multiplied by P&G's P/E ratio of ~25[2] gives you a rough idea of the brand's value as part of the parent company's market cap: 60B.

So, the paper you wipe your ass with is worth about 3 snapchats.

[1]: http://www.statista.com/statistics/188710/top-toilet-tissue-... [2]: https://www.google.com/finance?q=NYSE%3APG&ei=t77jVOC5DMeoiQ...

The E in P/E is earnings (profit), not revenue. Your valuation is probably an order of magnitude high. Also your first link uses the vague "sales" which could mean end retail sales, in which case revenue to P&G would be even lower.

There's no way Charmin is worth $60B.

Good point. Edited my comment to reflect it was bad math.

Procter and Gamble produces a whole lot more than toilet paper. They're one of the three or so megacorps that makes almost all of the consumer household goods sold in the US.

https://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_bra...

Comparing them to Amazon might be a bit more accurate.

And if you use University of Phoenix diplomas to wipe your ass, they are owned by Apollo Education Group, Inc, which has a market cap of 2.83B.