If it creates buzz and makes money, it's viable. A few unsatisfied customers should be irrelevant in the greater scheme.

So are we suggesting that we know the missing step?

  1. Build something
  2. ???
  3. Profit!

We're suggesting that it's

  1. Build something
  2. Reduce convenience, increase price, piss people off, but get press
  3. Profit!

???