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I'm not the author, but I think it's related to the following point about failing fast. It's not a good situation to be pouring yourself into a business that just plods along, never really in danger of going bankrupt but also never in danger of great success. A clear failure would be preferable because it would be a lot easier to walk away, pivot, start over, etc.


Putting 40hrs/week into a stable, increasingly-profitable business is hardly a slow death, though.


Neither is putting in 40hrs/week at a stable job at BigCo


You missed the part about "increasingly profitable" which leverages each additional hour to generate more income (which no job will give you).




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