If the Google and their ad + search monopoly went away tomorrow all the publishers would start on equal footing. Opting out while Google still runs its monopoly just kills your medium.
Ok, so they start on equal footing but how is that good for them? People will just watch their favorite influencers on Youtube/Insta/TikTok. They know how to find those already.
I mean, how do you envision those businesses (traditional publishers) getting money in a world without Google? I mean specific steps. Are they going to code their own search engine? Advertise on radio and tv so people can find them? I just don't see a scenario that is better for them than the current situation materializing.
Yeah but they are the best at it.
If other players take the market it will be less profitable to advertise with them and thus there will be less money for publishers unless you believe somehow someone makes more efficient search/ad combination than Google is able to right now.
It's not about profit but efficiency. Publishers are arguing that "Google steals their money". My point is that if Google disappears things will be worse for them. You don't need to support anything.
