I don't see how this is in the same vane as zappos. They appear to be really interested in great customer service but ultimately zappos provided a specialized store that sold ANY kind of shoes you needed in ANY sizes in the most friction free way possible. This just doesn't have the same friction free feel that zappos does.

Allow me to purchase any pair of pants in any size made by the manufacturer and return them if I'm not satisfied... at cheaper or comparable cost to traditional stores and I'm on board.

It seems the zappos name is being misused here as an artificial springboard to get people interested in the website.

Yeah, I saw the words 'design' and 'manufacture', and thought, "This is not Zappos for pants."

I also think 120$ for pants is a bit steep. Especially when you consider the other 10$ you have to spend for hemming.

Men hate shopping yes. But Men hate being measured by a tailor more than shopping and driving to the tailor, then driving back in 2 weeks for pants.

Indochino is supposed to be good for buying online tailored suits and shirts with "easy returns", etc.

http://www.indochino.com

I always thought it sounded interesting, though I don't wear suits often enough to have bought one since I first heard about Indochino.

You'd think if this company could make entire suits to fit (surely "outsourced"), Bonobos could do hemming.

I can personally vouch for Indochino. I'm a very slim guy and had always struggled to find a suit that fit just right. I have ordered two suits from them; I sent my measurements and I received a perfectly-fitted suit in less than a week. They even sent a voucher for tailoring (which I never had to use).

I'm of the opinion that you get what you pay for with clothing, and I don't think Bonobos is very expensive for nicely-made pants (you can easily spend much, much more). Indochino happens to be a nice exception. My suits fit as well as (or better than) my friends' $1000+ Italian suits.

Edit: Regarding the "outsourced" comment, Indochino is a team of 6 in Canada that employs 50 tailors in Shanghai.

Best way to get hemmed is through a tailor, in person, while wearing the pants and the shoes you expect to wear with it. It's going to vary for each wearer.

Huh, I guess you're right--I'm surprised they don't let you specify a length. I guess it's like outsourcing since they're a startup.

I don't know if they still do, but Lands' End used to let you specify a length even down to the 1/4 in. (they also used to have custom pants options).

"Hi, I'd like to speak to a ninja about my pants?"

This reads like a new brand of pants you can only buy online, not an online pants warehouse of massive selection.

Correct. They make their own pants.

I don't know. I just see $120 - $180 men's pants as too high to shake up the market or even be on zappo's level. I dig what these guys are doing, but I feel "niche online retailer" is their ultimate evolution.

It's always disappointing when you get articles about your company into major news outlets, but they link to your competitors and not your own site.

Bonobos Inc.? Pants for people that want to take them off every hour.

I have 3 pairs of these pants. They are amazing. You'll need to tailor them for length, but man the fit is perfect.

The colors and quality are great. I actually found out about them through another post on this site a while back about the private shopping for men: http://trunkclub.com/

The cut really is nice though. Far less baggy in the leg like lots of mens pants are these days. I recommend a pair for the times when you can't get away with jeans, or are outside California :)

Not for me. I actually LIKE the loose fit around the thighs. The pant pics on bonobos look really uncomfortable.