I don't see how this is in the same vane as zappos. They appear to be really interested in great customer service but ultimately zappos provided a specialized store that sold ANY kind of shoes you needed in ANY sizes in the most friction free way possible. This just doesn't have the same friction free feel that zappos does.

Allow me to purchase any pair of pants in any size made by the manufacturer and return them if I'm not satisfied... at cheaper or comparable cost to traditional stores and I'm on board.

It seems the zappos name is being misused here as an artificial springboard to get people interested in the website.